MoBoleez Launches World's First Breastfeeding Hat

Diane Sam is passionate about breastfeeding. So passionate in fact, that she invented the world's first breastfeeding hat, a unique product that combines style and fun with a practical purpose. MoBoleez™ hats, or "modern bonnets for breastfeeding babes" are designed for breastfeeding, with a little head for baby and a big floppy brim that covers the mom's breast. The hats come in a variety of designs and colours, including illustrations of a bunny sipping milk saying "Café Au Lait" and an explosion of stars with the words "Milky Way". The designs are printed on the top of the hat, so they are visible when breastfeeding. MoBoleez™ hats, North American made, launch this month.

Sam came up with the idea for the product last summer when she was at the park with her two sons, one a toddler who was playing on the swings, and the other a baby wanting to eat. Sam looked around for something to cover her breast (and the baby's head), saw her toddler's floppy sun hat and put it on the baby's head. In Sam's words: "I realized that not only did it give us some privacy, it also covered me in a fun sort of way and stayed on without fuss." An idea was born.

The idea behind MoBoleez™ hats is to celebrate breastfeeding in a light-hearted way that reflects a sense of humor and a sense of intimacy between the mother and the child. "I wanted it to be sweet and happy and fun," Sam said. She found in her research that many mothers are reluctant to breastfeed in public, or feel they should cover up with a blanket or bulky 'nursing cover'. "A MoBoleez™ hat covers the breast, not the breastfeeding" explains Sam. "We want moms to feel comfortable, but also proud of what they are doing, and celebrate breastfeeding in a way that is fun and stylish."

The hats are made from an eco-friendly blend of bamboo/cotton fibres, and come packaged in a small hat bag, suitable for gift giving.

MoBoleez™ products are available online and at select retailers.

Breastfeeding Hat is the “Coolest Thing Ever” Say Mommy Bloggers

Breastfeeding Hat is the “Coolest Thing Ever” Say Mommy Bloggers

Mommy Bloggers praise the World’s First Breastfeeding hat. Mommy bloggers all over North America have picked up on the fun, whimsical nature of our breastfeeding hats, and we couldn’t be happier about it” says Diane Sam, inventor of the MoBoleez® hat, a one-of-kind baby hat designed for breastfeeding, with a little head for baby and a big floppy brim that covers the mom’s breast.

Get it at Mom and Baby Shop

“The Coolest Thing Ever. No Joke” gushes Mommy Blogger Sarah-Jean Ballard of the Fashionable Bambino. “The most clever cover-up ever” says Ciaran from Celebrity Baby Blog. “On my short list for fabulous shower presents” exclaims the “Mommies with Style” blog. “Mommy bloggers all over North America have picked up on the fun, whimsical nature of our breastfeeding hats, and we could 5a8 n’t be happier about it” says Diane Sam, inventor of the MoBoleez® hat, a one-of-kind baby hat designed for breastfeeding, with a little head for baby and a big floppy brim that covers the mom’s breast.

The hats come in a variety of designs and colours, and include fun illustrations on the top of baby’s head (visible when breastfeeding of course). “I think what the mommy bloggers are so excited about is that a MoBoleez® hat helps mom feel comfortable, but isn’t big or bulky like typical nursing covers. A MoBoleez® hat covers the breast, not the breastfeeding” explains Sam.

“We are so excited about the wonderful reviews from popular mommy blogs because Mommy blogs are often the frontlines about up-and-coming new products and trends for moms….and I think they love the ‘why didn’t I think of that?’ factor,” says Sam. “Sometimes new ideas take awhile to catch on, and the support from the mommy bloggers means mommies are talking about us all over the world, and we are going to give the traditional nursing cover a run for the money!”

The stylish and eco-friendly bamboo/cotton fabrics, combined with the functionality of a nursing cover without the bulk, and the fun designs/gift packaging makes a MoBoleez® hat the perfect accessory for the hip nursing Mom.

Get it at Mom and Baby Shop

Author Information

Diane Sam
MoBoleez

Toys 'R' Us Maclaren, Peg Perego, Medela, Baby Bjorn, Britax Face Class Action

Toys 'R' Us, Maclaren, Peg Perego, Medela, Baby Bjorn, Britax Face Class Action

Suit Alleges Price-Fixing With Manufacturers on Strollers, Other Products.
By JOSEPH PEREIRA

A federal judge granted class-action status to a consumer lawsuit that accuses a unit of Toys "R" Us Inc. and five manufacturers of conspiring to fix prices on a variety of baby goods, including strollers, high chairs, car seats and breast pumps.

Plaintiffs say prices on more than $500 million in baby products sold by Babies 'R' Us between 2001 and 2006 were controlled by minimum-pricing agreements. Above, a Toys 'R' Us/Babies 'R' Us store in Elizabeth, N.J..

Defendants in the case had sought to have it dismissed, relying in part on a 2007 U.S. Supreme Court ruling that minimum-pricing agreements between manufacturers and retailers were no longer inherently illegal, as they had been treated judicially for decades. The high court said the pacts could be lawful if consumer benefits -- such as better service -- outweighed the harm of paying higher prices.

The baby-goods suit, filed in U.S. District Court in Philadelphia two years ago, is unusual because similar price-fixing allegations have been thrown out by judges in the wake of the Supreme Court decision.

The suit seeks an unspecified amount in compensatory and punitive damages.

In her ruling Wednesday, U.S. District Court Judge Anita Brody said that while agreements "setting minimum resale prices can have pro-competitive justifications," the Supreme Court "stated that lower courts must be diligent in eliminating their anticompetitive uses from the market." Judge Brody also pointed out that in its decision the Supreme Court warned that minimum pricing agreements enforced by a "dominant retailer" could also be anticompetitive.

Plaintiffs argued that the Babies "R" Us unit of Toys "R" Us is such a retailer. Plaintiffs attorney Elizabeth Fegan said prices on more than $500 million in baby products sold by Babies "R" Us between 2001 and 2006 were controlled by minimum pricing agreements.

The other defendants named in the suit include: Maclaren Ltd. of the U.K.; Italy's Peg Perego SpA; Medela Inc., of Switzerland; Sweden's Baby Bjorn AB; the Britax Childcare unit of Carlyle Group LLC.
Plaintiffs said Babies "R" Us accounted for between 10% to 50% of the manufacturers' U.S. sales.
Toys "R" Us, based in Wayne, N.J., declined to comment. Officials at the manufacturers couldn't be reached.

Greg Gundlach, a marketing professor at the University of North Florida, who isn't involved with the case, estimates that consumers paid $85 million to $100 million more for the goods in question than they would have without pricing agreements. Mr. Gundlach said he based his estimate on a U.S. Department of Justice study in the mid-1970s that found consumers historically have paid between 19% to 27% more when vertical pricing agreements are implemented.
Write to Joseph Pereira at joe.pereira@wsj.com

Toys 'R' Us Faces Class Action - WSJ.com

Rights for Breastfeeding Mothers - 13WHAM.com - Rochester News, Weather, and Sports

There could soon be new rights for breastfeeding mothers in New York State.The New York State Senate has just passed a bill that would require mothers to be informed of breastfeeding options before they deliver -- and while they're in the hospital. The bill would also give mothers the right to refuse any product samples or take-home packets of formula.

The Senate says too many mothers are pressured out of breastfeeding because of the information they receive from formula companies -- despite the health and economic benefits that breastfeeding provides.The bill also passed the House. It now goes to Governor Paterson.

Rights for Breastfeeding Mothers - 13WHAM.com - Rochester News, Weather, and Sports

Two mothers in three 'fear stares if they breastfeed'

Two mothers in three 'fear stares if they breastfeed'

Tips For Prenatal Preparations For Postpartum, How To Choose Postpartum & Pregnancy Supports, Types Of Postpartum & Pregnancy Supports. Tips & Tricks About Postpartum & Pregnancy Supports

Tips For Prenatal Preparations For Postpartum, How To Choose Postpartum & Pregnancy Supports, Types Of Postpartum & Pregnancy Supports. Tips & Tricks About Postpartum & Pregnancy Supports

Get your breastfeeding products at: http://tinyurl.com/kra3uw