New Medela Nursing Bras Introduced in October - Seamless Jacquard and Seamless Microfiber

Medela has just launched two new Seamless Nursing Bras:

- Seamless Jacquard
- Seamless Microfiber

Seamless Jacquard Nursing Bra

The Seamless Jacquard Nursing Bra provides optimal everyday support.  It is available in underwire and wire-free (softcup) styles and is made with a breathable Coolmax inner frame to keep you cool and confident.

The underwire style features a pretty floral jacquard fabric which is completely smooth under clothing.  Both wire-free (softcup) and underwire styles feature an extra-wide scoop back with 3 or 4 hook closures and gently supporting non-stretch straps.  The Jacquard Nursing Bra features a breastfeeding reminder that slides from side to side to help moms remember which side they last breastfed from.

- Easy one-hand release clasp

- Unique inner cups surround each breast, giving much needed support whether outer cups are open or closed

- Tapered-in straps won't fall off shoulders

Lined drop cup gives support and full coverage

- Breastfeeding reminder clip slides from side to side so mom remembers which side the baby last fed from

- Comfortable no-tag design

- Compatible with hands free pumping

- Other sizes, colors and styles available

Seamless Microfiber Nursing Bra

The Seamless Microfiber Nursing Bra provides optimal everyday support and is designed for larger cup sizes.  Available in underwire and wire-free (softcup) styles, this nursing bra is also made with a breathable Coolmax inner frame to keep you cool and confident.

The soft microfiber underwire style features a perfectly smooth look under clothing.

- Easy one-hand release clasp

- Unique inner cups surround each breast, giving much needed support whether outer cups are open or closed

- Cushioned wider straps relieve shoulder pressure and help prevent strap dig-in

- Lined drop cup gives support and full coverage

- Comfortable no-tag design

- Compatible with hands free pumping.

Both these new nursing bras are now available at Mom and Baby Shop

Breastfeeding Does Not Make Breasts Sag, Study Suggests

Breastfeeding won’t make a new mom’s breasts sag, but having more babies might, a new study indicates.

"A lot of times, if a woman comes in for a breast lift or a breast augmentation, she'll say 'I want to fix what breastfeeding did to my breasts,'" said University of Kentucky plastic surgeon Brian Rinker. So he decided to study any possible connection.

Rinker and his colleagues interviewed 132 women who came in for breast lifts or augmentation between 1998 and 2006. On average, the women were 39 years old, and 93 percent had experienced at least one pregnancy. Among the mothers, 58 percent had breastfed at least one of their children. The average duration of breastfeeding was nine months.

The results of the study, presented this week at a conference of the American Society of Plastic Surgeons, showed no difference in the degree of breast ptosis (or sagging) between women who breastfed and those who didn't.

The main factors that did affect sagging were age, smoking status and the number of pregnancies a woman has had.

Rinker noted that the smoking connection made sense because "smoking breaks down a protein in the skin called elastin, which gives youthful skin its elastic appearance and supports the breast."

Pregnancy also "has a very strong contribution to breast ptosis (sagging)," Rinker said in an email interview. "In fact, our study showed that those negative effects increase with each pregnancy."

Rinker says this finding should alleviate the fears of new mothers over what nursing their child might do to their breasts in the long run and will encourage them to breastfeed because of the health benefits to their infant.

"Women may be reluctant to breastfeed because of this unfounded myth that doing so means the end of youthful breasts," Rinker said. "Now, expectant mothers can relax knowing breastfeeding does not sacrifice the appearance of their breasts."


By Andrea Thompson, LiveScience Staff Writer
posted: 02 November 2007 02:25 pm ET
Breastfeeding Does Not Make Breasts Sag, Study Suggests LiveScience